Analysis of a Contents Page 2

- The main colour scheme is red, white and black and this is continued from the front cover, as is the Q logo. This is the typical colour scheme of Q magazine. These colours connote fun and enjoyment but also a sense of sophistication. The fonts are very simple and some are bold, in order to stand out from the less important text. The simplicity of the fonts add to the sophistication of the house style and also make it easier to read, possibly connoting relaxation. The sense of sophistication and easy to read feel of the house style connotes that the target audience is older teenagers and people in their twenties, students perhaps.

- There is only one image and that covers almost the whole page. It is a close up of James Blunt and it connotes possibly sadness or seriousness but in a light way. This could add to the sophistication of the magazine. Apart from the Q logo, the page title and the issue date of the magazine at the top and a little bit at the very bottom, all of the text is down the right hand side. There are the names of several artists and bands and articles with the page number at which you can find the articles about them. There is also a few words about each artist and article. The percentages of images to text is about 65% images to 35% text.

- The  is very organised, again adding to the sophisticated feel. This makes it a lot simpler to follow allowing you to not have to concentrate constantly while reading, letting you relax more. Although the magazine comes across in a very sophisticated manner, it still has that chatty feel, which again allows you to chill out a bit more. I think the magazine talks about formal topics in an informal way.